“And, since it’s available at no additional cost, all customers can participate regardless of their relationship with us.” 1 streaming news channel directly into our user interface, we’re making it as easy as possible for our customers to access news and information they can’t get anywhere else,’ said Vito Forlenza, vice president of Xfinity Entertainment Apps, in a statement. But the Xfinity maneuver could erase that distinction in the minds of customers more at home in a linear expereince. To be sure, any user of an Amazon Fire or Apple TV app has discovered ways to toggle between content typically considered the province of a traditional cable network and that seen as the purview of a streaming service. By making digital options easier to find through an interface familiar to cable subscribers, Comcast could eliminate traditional boundaries between different sorts of programming. The move may serve to break down walls between different kinds of video news products. “We are very seriously committed to being wherever we can bring premium news to people for free.” NBCUniversal says it has seen viewership for NBC News Now grow year over year for six consecutive quarters. “Having an opportunity to get distribution on Xfinity was a chance that we did not want to pass up,” says Janelle Rodriguez, executive vice president of NBC News Now.
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